About
The club for people who find the angle.
Strategist Club is for anyone who writes the ad: creative strategists, media buyers, UGC creators and founders who make their own Meta and TikTok ads. No gurus, no hacks. Just the work: brief, angle, hook, test, repeat.
Who the club is for
- Creative strategists who write angles, hooks and briefs for paid social. New to the role? Start with what a creative strategist does.
- Media buyers who need to know why an ad works, not only that it does.
- UGC creators who want to film ads that sell, as in how to become a UGC creator.
- Founders who run their own Meta and TikTok ads and can't afford to guess.
What you'll get here
- Ad teardowns: why a winning ad works and how to iterate on it.
- One rule per post, with numbers: hook rate, hold rate, kill rules, budgets. Always as a range, never as a promise.
- Briefs, scripts and testing templates you can use on Monday.
The 8 rules we work by
- Opinions are cheap. Tests decide. Set the kill rule before launch, as in our creative testing guide.
- Angle before hook. Hook before polish. A new hook won't save a dead angle.
- Steal the structure. Never the ad. Study winners in the hook examples, then write your own.
- Numbers come with a range, not a promise. Benchmarks like those in hook rate and hold rate are starting points.
- Kill fast. Iterate the winner. Change one thing at a time.
- Brief like the creator can't call you. If they have to message you, the brief wasn't finished.
- Share what failed. It's half the lesson.
- No hacks. No gurus. No "viral".
What is free today
- The Sunday Brief: one email every Sunday with 3 ads worth stealing and 1 hook taken apart.
- Hook Bank sample: 24 fill-in-the-blank hooks, 2 for each of the 12 hook types. It arrives when you confirm your Sunday Brief signup.
- Free guides: creative brief template, UGC script template, 50 ad hook examples, Meta creative testing and all guides.
- Glossary: plain definitions of hook, angle, concept, hold rate and the rest.
What is coming
15 toolkits for the whole job, from the Hook Bank to the Creative Testing Playbook, are listed in the shop. Tap "Notify me" on any of them to hear first. The member space for teardowns and brief reviews opens after that. Sunday Brief readers get the invite first.
Who runs the club
Strategist Club was founded by Adrian Ludek and is run by Creatvertise Adrian Ludek in Poland. The club has an English edition at strategistclub.com and a Polish one at strategistclub.pl. Questions go to hello@strategistclub.com. Seller details are on the contact page.