Newsletter

The Sunday Brief.

A free email for creative strategists, every Sunday. Three ads worth stealing, one hook taken apart and what is new in the club. Five minutes to read, useful on Monday morning.

What is in every issue?

• Three ads worth stealing. Live ads from Meta and TikTok, each with the angle in one line and what you can borrow for your own account.
• One hook breakdown. A single opening line taken apart: why it stops the scroll, who it is for and how to rewrite it for another product.
• One tool or template. A brief field, a script beat or a testing rule you can use the same week.
• Club news. New guides, new toolkits and the member space when it opens.

What do you get when you sign up?

Confirm your email and you get the Hook Bank sample, a free PDF with 24 fill-in-the-blank hooks for Meta and TikTok ads: two for each of the 12 hook types, with a table of when to use which. It comes from the full 300-hook bank the club uses.

Want the method behind it first? Read 50 ad hook examples by angle or browse all guides.

Who is it for?

Creative strategists, performance marketers, UGC creators and founders who write their own ads. If you write hooks, briefs or scripts for paid social, it is for you. Read who the club is for and the 8 rules we work by. The Polish edition, Niedzielny Brief, is written separately for the Polish market.